Game On Cyber

Campaign                                                        Beazley Insurance

An online campaign for Beazley Insurance’ Full Spectrum Cyber. The concept was based around the tagline ‘Game on Cyber,’ and we crafted a type glitch effect as the main campaign visual. The trick of this project was taking the traditional brand style of Beazley, a san-serif typeface, classic CMYK colours, and making it feel cyber and stand out in the cyber insurance space. To do this we made use of Beazley’s secondary sanserif typeface and brought in two RGB highlight colours, a pink and a blue inspired by classic tv glitching. The intent of this visual style was to reflect the discomfort and fear of a cyber attack through the glitch, it looks wrong and out of kilter, and also is reminiscent of how a computer screen can look after a cyber attack.

My role in this project was both to come up with concepts working closely with a copywriter, and then to develop the campaign style and role it out over varying digital and print touchpoints.

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