Appsbroker / CTS
Visual Identity
A new visual identity for Appsbroker and CTS, suppliers of cloud technology for google, after their merger. Brand name is currently placeholder.
The client came to us looking for an easily applicable brand to stand out in their sector. We created a visual identity that hinges around the hero graphic, the design was inspired by the complex and dynamic nature of a particle accelerator, versatile and adaptable. The graphic is a 4D render, and can therefore be used in various crops and angles to create a plethora of varying supporting graphics, helping the brand stay fresh and interesting, whilst still be simple to apply.
My role for this project came in after the concepting stage and lied mostly in supporting the team by developing the brand style, working closely with a 4D desianer and animator to ensure the hero graphic was exactlv how we envisioned, rolling out assets and developing the brand style guide.
The client came to us looking for an easily applicable brand to stand out in their sector. We created a visual identity that hinges around the hero graphic, the design was inspired by the complex and dynamic nature of a particle accelerator, versatile and adaptable. The graphic is a 4D render, and can therefore be used in various crops and angles to create a plethora of varying supporting graphics, helping the brand stay fresh and interesting, whilst still be simple to apply.
My role for this project came in after the concepting stage and lied mostly in supporting the team by developing the brand style, working closely with a 4D desianer and animator to ensure the hero graphic was exactlv how we envisioned, rolling out assets and developing the brand style guide.
© LUCY LILLYWHITE 2O23